Archive for March, 2010
How To Discover The Latest Consumer Opinion Trends
Viralheat, the social media tracking site, has just added Facebook to its platform so that Internet marketers can discover the latest trends in consumer opinions and perform other competitive analyses. Viralheat is a relatively new website that examines blog activity on social media websites like Twitter, Vimeo and Facebook and is able to provide detailed information for a small monthly fee which is scaled to the number of profiles you wish to follow. For example, 50 profiles costs $40 per month, so many Internet marketers will be taking advantage of this relatively cheap service.
A Refresher Course of SEO Tips
If you have been reading a lot about SEO recently you may be starting to get a little jaded or just suffering from information overload. Many SEO experts have different ways of expressing the same idea and this can lead to confusion in the mind of new website owners who are attempting to structure their website with good SEO principles in mind. But, sometimes it is good to read a summary of the important points you need to follow, and this article does just that. Here you will learn the most important things that will set you on the right path and at the same time reinforce in your mind the important and most relevant points of good SEO.
What Makes A Top Converting Website?
In this down-to-earth and straightforward article, Bruce Clay looks at the reasons why, in his words, some websites absolutely suck, whilst others convert their readers like crazy! He points out why businesses are different on the Web and that hoping for a 2 or 3% conversion rate is simply not acceptable. He says that website should look for a 10% conversion rate at the very least, and then follows this up with a list of 21 tips and tricks that the top websites used to convert their customers. He points to things like the need for persuasive and relevant offers and making a strong first impression. The other 19 tips are well worth a read.
Good SEO Revisited
Some experts have recently expressed doubts about the effectiveness of traditional SEO principles. This article by Bill Slawski present a detailed response to 5 major concerns raised by those experts. In the article, he describes exactly what good SEO consists of, and looks at things like page titles,Web design, and what good content really means. He points to the papers written by a Matt Cutts, Google’s principle engineer, and elaborates on presentations made at Google’s European Public Policy Blog. He summarises by pointing out that good SEO enhances a site’s readability and usability for visitors.
Is Duplicate Content Being Re-Targeted?
Google, Microsoft, and Yahoo have just been granted patents for elements of their search engines two more closely examine page addresses and URLs on dynamic websites. You may have noticed extremely long URLs appearing in the address bar after you have clicked on a search link, the new patents will allow the search engines to eliminate sections of the URL address without affecting the content displayed on the resulting page. By examining which parts of the address can be dropped, the search engines can more easily determine whether duplicate content exists at other URLs that show the same page. this highly technical article examines the process in detail and will assist your understanding of the way duplicate content it is dealt with by the search engines.
How Microformats May Help Clickthrough Rates
Microformats are a relatively new phenomenon on appearing in search engine results pages. They are highlighted by a star rating which appears on the first line under the actual result, and may indicate a review, person or event connected to the search term. Google calls these ”rich snippets”. This article from Wordtracker, concludes that the inclusion of snippets will improve the clickthrough rate of the displayed page, and suggests that these could be used in the Google algorithm. The article then gives some helpful tips you can use to mark up reviews on your page that will attract Google’s attention.
How To Get More Sales On Social Media
Recent marketing research shows that people who follow major brands on sites like Twitter tend to remain loyal and actually purchase the brands they follow. So, it looks like traditional branding works on social media sites as well as in the real world. But, more importantly, 60% of Facebook and 79% of Twitter followers will recommend the brands they follow to their friends thereby contributing to further sales. It seems that discounts are the greatest motivator for following a particular brand but consumers are also attracted by new information and exclusive content From a marketing perspective, this is a certain indicator that social media marketing is going from strength to strength each day.
Get Into China With Baidu
Google looks to have pulled the plug on China so now there is only one search engine left to serve China’s 1.3 billion population, Baidu. This guide pulls together all the SEO information you need on keyword research and techniques you need to begin your quest of domination. The article shows you the free tools that you can use for Chinese translations and keyword research. There is further information on PPC platforms used in China plus tips on web design for the Chinese market and domain and hosting requirements. there is also an interesting commentary on necessary site structure brought about through the slow performance of Baidu.
You’re At The Top of Google..Now What?
So you finally hit the number one spot in Google and life is a bowl of cherries, it’s time to write that valedictory speech and bask in the glory of your achievements. Or is it? of course not. Staying at the top of the search engines is every bit as difficult as getting there in the first place. There is always room to improve your value in the eyes of the search engines, and you still have to do many things to maintain your relevance and position. This article outlines five strategies you can implement once you have reached the top, so that you can stay there for a lot longer.
Build Your Links With these Great Headlines
Are you looking to build your links but just can’t get enough attention from potential linkers? Well, help may be at hand after you read this engaging post. In it you will find no less than 22 headlines that the writer claims will take your linkbaiting to a new level. Whether you want your post to go viral on Twitter, or land on the front page of Digg and Reddit, you will find the headline here that could work for you. Don’t forget to read the comments that follow this post, where you will find some great additions along with information from other linkbait experts.
