Archive for March, 2010
Does Paid Search Eat Up Organic Search?
Webmasters have long sought to be not only number one in the search engine rankings but also number one in pay per click search. It has always been thought that organic search and paid search work hand in glove with each other to maximise click through rates and traffic in general. However, evidence is now emerging that suggests that pay per click campaigns may actually have a negative impact on organic results. This article examines in detail exactly how this happens and demonstrates the effects of how paused PPC campaigns coincide with a rise in organic search results. But it is not as simple as that. Read more so that you can maximise the impact of your paid campaigns.
Boost Your Social Network Now
We all know the importance of social networking when it comes to marketing services or products online. That’s why it’s important to expand your social networks as much as possible so you can tap into an extremely lucrative marketplace. if you are looking for a way to take your networking to even greater heights, this article will be of great benefit to you. In it, you will find five well documented ways to really get your social networking off the ground. It will give your campaign a shot in the arm and provide you with some down-to-earth advice on exactly what you have to do.
Twitter Takes The Social Web To An Explosive Level
Everyone has been aware for some time that social media is impacting on web searches and networking in unprecedented ways. Now,Twitter is partnering with high visibility websites to allow tweets to be published without visiting Twitter at all. The new service called @anywhere means that you will be able to follow a favourite journalist, for example, directly from a byline, or tweet about a new video without leaving YouTube. This means that Twitter will be visible to a broad range of users who have not yet been exposed and will take the social marketing website to even greater heights than anyone could have imagined even a few months ago.
How To Give Your Site an SEO Checkup
Although you may spend a lot of time updating your site each day, analysing your competition and researching new keywords to concentrate on, you should still find time to give your site a regular checkup. In this article by Richard Baxter, there are 7 checkpoints that every Webmaster should follow when performing a site check up. He points out, for example, that sometimes a crawling error will emerge through no fault of the site owner, which, if not fixed quickly, could result in lower rankings by the search engine. There are simple remedies to all of the issues he raises and the information in this article will be of great benefit to site owners wanting to keep their sites in tiptop condition.
Update Your Old Posts For Better SEO
Darren Rowse of Problogger fame has written an interesting about a method he uses to update old posts to obtain better rankings relevant keywords. Whilst he admits he is not the best SEO expert in the world, he claims to have experienced great success with the method he describes. He outlines the four steps in this process, and gives a detailed explanation of every element, including how to identify key posts, analysing the competition, on page optimisation techniques, and off page optimisation. The blog has a huge following and you can glean extra information from the comments that followed each post.
A 10 Minute Spy Job To Get Relevant Backlinks
At last there is a simple 10 minute plan which you can implement to find out which domains your competitors are receiving back links from each and every day. This article points out that you need to know what type of back links Google really likes. Getting historical data about your competitors back links may be irrelevant because the links may have been obtained many years ago and you cannot be sure whether Google really likes them any more or not. The really important information is what current back links are being created each day. This article outlines 11 simple steps to finding out that information by using RSS feeds that gives you easy free access to this vital information.
Google TV is Coming
Google has just signed a partnership agreement with Intel and Sony that will see a television platform developed bringing the Web to lounge rooms around the world through a new set-top box platform. It looks like the deal will be benefit all three partners, especially Sony who have long been looking for an edge over its less expensive competitors. This article outlines the plan that will make surfing for social media sites like twitter as simple as changing a channel. In a further move, Google plans to open up the platform to developers of applications that will see the expansion of Google TV similar to that which occurred with cellphones.
Is Social Media Taking Over?
The big news hitting the airwaves at the moment is that Facebook has become the most visited site on the Internet. For the first time Facebook became the most visited site last week, finally overtaking Google. Whilst this is interesting information in itself, it has huge ramifications for Search Engine Optimisation and may be a pointer to a long held theory that social networks will be the greatest source of network traffic for Web professionals. This article from website magazine is the first in a series of information pieces on SEO in a social media world.
Old Fashioned Ranking Tactics That Work
Have you ever wondered what it would be like to cut yourself off from the expert SEO advice you read every day and just follow some time honoured tactics? Well, that’s exactly what this author claims to have done and what’s more, he tells us that he has had massive success by following 4 simple tactics that have pushed his sites up in the rankings.
Actually, he still follows the advice of well respected experts in the industry, so it is not quite true that he has completely cut himself off! Nevertheless, the tactics he provides in this article will be helpful to any site owner and are well worth a read.
WordPress – The SEO Argument Continues
WordPress has been the most popular blogging platform for personal users for many years. But there have always been doubts as to its appropriateness when it comes to professional blogging, especially about whether it can handle high traffic volumes. Michael Gray provides his opinion and demonstrates the success he has experienced using WordPress for high traffic sites. He points out that most of the trouble people experience when using WordPress stem from the plug-ins they use which, while solving many problems, can also cause a lot more. He goes on to give an in-depth analysis of the ins and outs of WordPress and how it can be tweaked for better all round performance.