Archive for April, 2010
How to Rid Your Site of Malware
Google has several Malware diagnostic tools in their Webmaster Tools area, but the tool has been recently updated to include many more features. If your site has a Malware problem, Google may show a warning message in the search results indicating that the site is potentially harmful. This is a sure signal to Webmasters to remove dangerous content immediately and, if necessary, fix any vulnerabilities on the server. This article goes into great detail outlining how to use the tools, providing a step-by-step approach and plenty of examples.
How To Clean Up a Compromised Site
Google has released some interesting tips on how to clean up a compromised website. Websites can be compromised through a variety of factors including malicious code and conflicting information about site ownership. If you are not on top of your game, your site can be de-indexed when this occurs, so it is important to use Google Analytics to keep on top of things. In this article Google gives you a detailed explanation of the steps needed to put your site back in order. It is a timely reminder to all of us to be constantly reviewing and fixing problems before they become catastrophic.
Google Algorithm Cracked?
One of the great SEO Masters over the last decade and a half, Ted Ulle, has finally been caught on video discussing search patents. The video is titled ‘ Cracking the Google Algorithm’, and you will find interesting information about significant algorithm changes that have occurred over the last five years such as Google’s war on paid links and phrase-based indexing, to mention two of many.The most exciting part of the video is where he discusses the top five changes in the next five years. It provides an excellent opportunity for experienced Webmasters and newcomers alike to keep ahead of possible changes.
Where Does Online Influence Come From?
When you think about it, social media is really just another avenue for word of mouth marketing (WOMM). The problem is, when you look at the social media data it is difficult to know where the greatest impact is coming from. This report outlines some new analysis figures from Forrester indicating that just 16% of online Americans are responsible for 80% of the brand impressions. So, who is the big winner? You will have to read this article to find out for yourself! As the article points out, knowing who these influencers are is of vital importance to any online business, but the real question is how do you find them? You will find some further answers to this question too, so it is worthwhile making the effort to visit the site now.
Do You Like The Facebook Button?
Facebook has introduced a new way you can tell your friends about things that you like. Naturally, it’s called a ‘like’ button and you will be able to use it to share content you find valuable. This article analyses a Wall Street Journal report that questions whether this move will be a winner or a loser. The idea behind the move is that websites that drive traffic back to Facebook will receive return traffic. The problem is that the button will transmit data about user activity and this will in turn be used by Facebook to assist advertisers to target new prospects. Read it and make up your own mind as to whether Facebook is willing to sell privacy for profit.
20 Tips That Make Your Website Even Better!
If you don’t want to read this post about how to make your website better, you can simply watch the videos and get the same information. In any case, this is an easy to read blog that goes into great detail by giving you 20 itemised tips of things that you can do to vastly improve your website. It covers such aspects as improving site design, researching keywords, reducing bounce rate, improving site usability and organising your information better. There is plenty of detailed information here with links to other pages which contain more juicy titbits.
Is There Any Money in Trading Domain Names?
Internet marketers who buy and sell Domain names,or domainers as they are known, have established legendary profits over the last 10 years. But what is the real truth behind this market strategy? This article is written by a seasoned domainer who is only too happy to spill the beans on the ins and outs, and ups and downs of buying and selling domains. He points out that domainers no longer just rely upon the value of the domain name itself, rather they are trying to build value into existing websites to capitalise on the attractive names. He comes up with an eight-point summary that can guide you into this realm of marketing and gives you a warts and all appraisal.
Enterprise SEO Hell!
How can you guarantee success in enterprise SEO programs? This article outlines the challenges and provides an excellent discussion encompassing every element and SEO point person has to deal with every day. The article concentrates on basic elements from goal setting and keyword research right through to usability and testing tactics, that were discussed at a recent conference in New York. The input from various keynote speakers is summarised in an easy to understand fashion, and, if you haven’t been able to get your head around it before, will provide you with a framework for future thinking.
More Blog Optimisation Tips
Many Internet marketers use blogs as their strategic weapon. Good SEO elements are often built into many free WordPress themes and there are many plug-ins available to optimise SEO even more. But the problem remains in writing great content and, equally importantly, writing relevant, catchy and SEO attractive headlines. This post concentrates on how to write headlines that will meet all your SEO requirements and at the same time convey your message. It is a well-written discussion on maintaining competitiveness in organic Search Engine Results Pages, and provides a good summary for newcomers as well is seasoned marketers.
Link Building – Is There A Better Way?
The most Internet marketers spend their time building links, day in, day out. Anyone who is serious about good SEO does the same. But, is there a better way? This article points out that there are no guarantees when you spend so much time building links, in fact most of your time could be wasted. The author points out an alternative method of building links, and that is by buying established websites. He goes on to describe methods of buying websites, what to look out for and where to buy them. it is packed with information and certainly worth considering.
