Cutting Edge Link Building Test

Apr 08

As you embark on yet another day of link building how can you determine whether a link has value and how much link juice can you really expect? This is a question which is not easily answered unless you are prepared for a highly technical analysis, and that’s exactly what Rand Fishkin does in his recent post in SEOmoz. By using non-competitive query strings in Google he describes an experiment in determining link juice strength using some of his own posts as examples.
Although the techniques he describes require some technical knowledge, if you are prepared to follow a simple step-by-step example you will come away with a greater understanding of how to measure the value of a link.