Location Based Searches Strengthening
The latest news to hit the Internet marketing scene, is Google’s revelation that at least one out of three mobile searches have a local slant. what this means the Internet marketers is that large national advertisers will now have to concentrate on local markets all over the map to maintain relevance. Searchers want information about products in their local area, and this provides a great opportunity for innovative marketers to take on truckloads of local businesses as their new clients. This article also highlights the fact that Yahoo! is moving into the scene as well, with local display areas becoming a feature of search results.
Secrets To A Successful Blog
If you are looking for a blueprint on how to build a successful blog, then this article will point you in the right direction. Penned by Darren Rowse of Pro Blogger fame, you will find a chronological outline of the successful strategies he implemented when starting his blog just over four years ago. the article covers such things as launching a successful blog, building on the foundations, monetising a blog and how to drive traffic. The importance of planning your blog from the outset, by developing clear content strategies with a view to satisfying likely visitors, is stressed as an important starting point for any blog.
Successful Blogging For Non Writers
Many small business owners would like to start their own blog and start publicising their business on the net. The problem is they are not very good writers and feel overwhelmed at the prospect of writing a daily blog. In this is easy to read an article you will find some strategies to overcome the writers block syndrome that prevents many people from even starting out. There our 10 easy to follow tips, including how to get started and how to structure your blog post using an easy conversational tone, that will have you blogging in no time at all.
How To Make Your Facebook Page Stand Out
These days we all know about the importance of social media marketing, so when it comes to building a Facebook page, for example, you probably also know that it is not so easy to make your page as engaging as you would like. This article outlines the steps you should undertake to make sure this is no longer a problem. With plenty of examples and graphics, this article shows you just how easy it is to create an attractive page and overcome the difficult format restrictions that Facebook imposes on its users.
How To Discover The Latest Consumer Opinion Trends
Viralheat, the social media tracking site, has just added Facebook to its platform so that Internet marketers can discover the latest trends in consumer opinions and perform other competitive analyses. Viralheat is a relatively new website that examines blog activity on social media websites like Twitter, Vimeo and Facebook and is able to provide detailed information for a small monthly fee which is scaled to the number of profiles you wish to follow. For example, 50 profiles costs $40 per month, so many Internet marketers will be taking advantage of this relatively cheap service.
A Refresher Course of SEO Tips
If you have been reading a lot about SEO recently you may be starting to get a little jaded or just suffering from information overload. Many SEO experts have different ways of expressing the same idea and this can lead to confusion in the mind of new website owners who are attempting to structure their website with good SEO principles in mind. But, sometimes it is good to read a summary of the important points you need to follow, and this article does just that. Here you will learn the most important things that will set you on the right path and at the same time reinforce in your mind the important and most relevant points of good SEO.
What Makes A Top Converting Website?
In this down-to-earth and straightforward article, Bruce Clay looks at the reasons why, in his words, some websites absolutely suck, whilst others convert their readers like crazy! He points out why businesses are different on the Web and that hoping for a 2 or 3% conversion rate is simply not acceptable. He says that website should look for a 10% conversion rate at the very least, and then follows this up with a list of 21 tips and tricks that the top websites used to convert their customers. He points to things like the need for persuasive and relevant offers and making a strong first impression. The other 19 tips are well worth a read.
Good SEO Revisited
Some experts have recently expressed doubts about the effectiveness of traditional SEO principles. This article by Bill Slawski present a detailed response to 5 major concerns raised by those experts. In the article, he describes exactly what good SEO consists of, and looks at things like page titles,Web design, and what good content really means. He points to the papers written by a Matt Cutts, Google’s principle engineer, and elaborates on presentations made at Google’s European Public Policy Blog. He summarises by pointing out that good SEO enhances a site’s readability and usability for visitors.
Is Duplicate Content Being Re-Targeted?
Google, Microsoft, and Yahoo have just been granted patents for elements of their search engines two more closely examine page addresses and URLs on dynamic websites. You may have noticed extremely long URLs appearing in the address bar after you have clicked on a search link, the new patents will allow the search engines to eliminate sections of the URL address without affecting the content displayed on the resulting page. By examining which parts of the address can be dropped, the search engines can more easily determine whether duplicate content exists at other URLs that show the same page. this highly technical article examines the process in detail and will assist your understanding of the way duplicate content it is dealt with by the search engines.
How Microformats May Help Clickthrough Rates
Microformats are a relatively new phenomenon on appearing in search engine results pages. They are highlighted by a star rating which appears on the first line under the actual result, and may indicate a review, person or event connected to the search term. Google calls these ”rich snippets”. This article from Wordtracker, concludes that the inclusion of snippets will improve the clickthrough rate of the displayed page, and suggests that these could be used in the Google algorithm. The article then gives some helpful tips you can use to mark up reviews on your page that will attract Google’s attention.
