The Next SEO Challenge – Augmented Reality
No, it’s not the latest science fiction fad. Augmented reality is a challenge awaiting Webmasters who want to come to grips with locality based search engine rankings. In this article the author describes the latest Google transition to new technology.The author likens the situation to a person walking down the street and having information streamed into their glasses giving them information about businesses in the area. Strangely enough, Google has introduced this information in its streets overlays on Google maps, and it’s a challenge that Webmasters will have to rise to, or be left behind.
Stop Your Site From Being Hacked
In a recent post at the it’s Webmaster Central blog, Google discloses that it detects thousands of sites every day they have been hacked and had content compromised, and it isn’t just large companies are bearing the brunt of these spam attacks. Small business sites and even personal sites are also being targeted, so Google is coming to the rescue with new software versions aimed at helping Web masters protect their sites. From now on Google will be alerting Webmasters of potential threats and reported hacks. Simply go to the Webmaster help forum at Google to obtain more details.
Yahoo Revenue Increases
Now that the deal between Yahoo and Google has been finally approved, it looks like advertisers and investors have jumped on the bandwagon. The release of trading figures shows a modest growth in income mainly from the sale of assets, but Yahoo!’s earnings per share increased substantially on the back of the deal. Large advertisers appear to have returned to the market contributing substantially to the improved figures. There is still room for improvement however as other figures show that Yahoo! is losing substantially in the search market share.
Is Google’s Growth an Illusion?
Questions are being raised about Google’s market growth. In this recent posting the author argues that recent statements issued by Google describing strong growth in Windows 7 and Bing, are not reflected in the figures which were released at the same time. The online services division actually shows a $300 million decline over the last 12 months. accountants will have a better understanding of the figures released by Google but the comments that follow this post also offer some interesting explanations. Company figures don’t usually lie but sometimes companies do exaggerate certain elements of their performance to encourage investors.
Web Search Volumes Dropping
Website Magazine has reported that Internet search activity has dropped again, continuing a trend which began in March 2009. Whilst Google’s share of US searches dropped 0.4%, Bing continued to climb as did Yahoo!the predictions are that this trend will last for at least the next three or four months. Make sure you read the article to get more details.
Is This Your Top Challenge For 2010?
Have you worked out what your top challenge for 2010 is yet? If you haven’t, the chances are this article will be a must read for you, because SEMPO ( Search Engine Marketing Professional Organisation) is ready to tell you what it should be. Without spoiling the surprise you should know that it is measuring return on investment (ROI), and this article highlights the complexities you will face in this process. When it comes to advertising budgets, it looks like social media marketing will be the buzzword again this year, representing the biggest opportunity for Internet marketers.
Location Based Searches Strengthening
The latest news to hit the Internet marketing scene, is Google’s revelation that at least one out of three mobile searches have a local slant. what this means the Internet marketers is that large national advertisers will now have to concentrate on local markets all over the map to maintain relevance. Searchers want information about products in their local area, and this provides a great opportunity for innovative marketers to take on truckloads of local businesses as their new clients. This article also highlights the fact that Yahoo! is moving into the scene as well, with local display areas becoming a feature of search results.
Is Duplicate Content Being Re-Targeted?
Google, Microsoft, and Yahoo have just been granted patents for elements of their search engines two more closely examine page addresses and URLs on dynamic websites. You may have noticed extremely long URLs appearing in the address bar after you have clicked on a search link, the new patents will allow the search engines to eliminate sections of the URL address without affecting the content displayed on the resulting page. By examining which parts of the address can be dropped, the search engines can more easily determine whether duplicate content exists at other URLs that show the same page. this highly technical article examines the process in detail and will assist your understanding of the way duplicate content it is dealt with by the search engines.
How To Use Bookmarks To Make Searching Easier
It looks like Google is replacing Searchwiki with an easy to allocate star bookmarking system. By simply allocating a star to a favourite search result, the next time you use the same keyword search the start of result will appear above the new search results.This article outlines how to use this method in conjunction with a Google Chrome extension and bookmarklets to enhance bookmarking on the run. If you read the comments that follow the post you will discover more ways that other readers have used the system to save time not having to look up previous bookmarks from an ever growing list.
Google TV is Coming
Google has just signed a partnership agreement with Intel and Sony that will see a television platform developed bringing the Web to lounge rooms around the world through a new set-top box platform. It looks like the deal will be benefit all three partners, especially Sony who have long been looking for an edge over its less expensive competitors. This article outlines the plan that will make surfing for social media sites like twitter as simple as changing a channel. In a further move, Google plans to open up the platform to developers of applications that will see the expansion of Google TV similar to that which occurred with cellphones.