Is Social Media Taking Over?
The big news hitting the airwaves at the moment is that Facebook has become the most visited site on the Internet. For the first time Facebook became the most visited site last week, finally overtaking Google. Whilst this is interesting information in itself, it has huge ramifications for Search Engine Optimisation and may be a pointer to a long held theory that social networks will be the greatest source of network traffic for Web professionals. This article from website magazine is the first in a series of information pieces on SEO in a social media world.
Facebook versus The Search Engines
Recent search engine rankings data indicates that very little has changed when it comes to who’s who, and who is on top. But it looks like things are changing dramatically when it comes to the search engines themselves, especially when Facebook increased searches by 10% during February 2010. Naturally Google, Yahoo and Microsoft still make up the lion sized share of the market, but Facebook demonstrated a continuing growth pattern albeit still a long way from the top. This article indicates some interesting changes in the numbers which might point Internet marketers in a slightly different direction.
How Useful Is Real Time Search?
Google has only recently integrated Real time Search into the search engine results pages, after having paid twitter around $15 million to gain access to the information. But, has the investment been worth it so far? This article delves into the details and looks at the different times taken by information foragers as opposed to consumers to actually take notice of the real-time search results. The article asks some interesting questions about the value of real-time search which may be at odds with Google’s insistence that it will make a dramatic difference to search results.
Does Bing’s Growth Mean Anything For SEO?
There is no doubt that Bing is growing as a search engine of choice, especially after the deal signed by Microsoft and Motorola. But this growth begs the question as to whether businesses should be including Bing in their SEO efforts. If Google is planning to abandon China, as media reports would have us believe, and as Motorola rolls out its new phones (loaded with Bing as the default search engine) in China, could we be witnessing a changing of the guard? This article discusses the ramifications and makes some predictions regarding the impact this will have on SEO.
What Are Quicklinks And How Do They Work?
Have you ever noticed that the top listing on the search engine results page is followed by a series of single word links? these are called quick links and they sometimes referred to results contained further in the results page. The question is, how does the search engine decide which quicklinks to list? This article gives a complete description of this process and makes some suggestions as to how it occurs, by using the example of a patent application and then examining how the quick links were added by the search engine. This process give you an insight into what might be happening behind the scenes at how you can capitalise on it.
Are Your Meta Descriptions Being Overlooked?
Search engines are finding new ways for visitors to access your site. Your index page is no longer the natural entry point because search engines are looking at page content rather than your descriptions to determine the suitability in relation to the search term used. This article examines the implications for using meta tags and meta descriptions as the sole method for enticing search engines to direct visitors to your page. This article goes on to examine the readability of short web summaries and gives some interesting tips on how to write a better meta description for your web site.
Google Upgrades Social Search
Google has finally upgraded Social Search from beta status and it is now completely active. Marketers will do well to take notice of this because if you have a Google profile associated with any of your websites this will affect the results in the search engine results pages. this article examines the implications this will have for you personally as a marketer, and gives specific examples of how Google will associate social information with any real time social activity. By choosing three different search terms, the article examines the different results that Google comes up with and looks at the consequences.
Are You Ready For This Massive Online Growth?
If you are excited by big numbers, then you will be excited at this latest prediction of online retail sales growth. Forrester Research has just published its latest five-year forecast figures which show that online sales growth in the US will continue at 10% per year through to 2014. The figure is predicted to be slightly higher in Europe, so online marketers have got plenty to be excited about. And it isn’t just that online sales will be growing, they will also make up a greater proportion of total sales than ever before. So if you want to find out how many billions of dollars are involved, you’d better start reading now.
Is Google Docs Going To A New Level?
Google looks as if it’s going to take Google docs to a new level in cloud
computing. Google has just purchased DocVerse to allow complete collaboration with Microsoft office. The new technology will allow office users to access cloud computing rather than be limited to their old desktop applications. There was also likely to be more add-ins available in Microsoft Word to make document sharing and collaboration a seamless and simple operation. This article points to a new direction in online collaboration.
Social Media Tactics Pay Off For Business.
Small business Internet marketing tactics are finally starting to pay off with a doubling in use of social media sites. These businesses have worked out that it is much more cost-effective to be a little creative when using social media sites then it is to engage in traditional advertising like paid search. Blogs, Facebook and LinkdIn have seen the greatest growth in business presence over the last 12 months, with nearly 75% of small businesses presenting their profile on at least one form of social media. This article examines the impact this may have over the arrest of 2010 and beyond.