SEO Central» SEO Tips

SEO Tools Worth Buying

mike — Sat, 15 May 2010 05:22:46 +0000

Whilst there are many SE0 tools out there, most Webmasters acknowledge that to get the really powerful tools you need you are going to have to pay for them. But which ones are best for your needs? This is the question that is answered in this blog post which recommends the five best advanced SEO tools that are worth the money. The tools recommended include rank tracking, competitor research, link management and link marketing, link analysis and keyword research and content authoring. There are details on how each of these tools works and tips on how to use them most effectively. Many of the comments which follow the post will also give you an insight what other users think.

SEO Central shares the latest updates in the SEO community.

Getting Google to Index Your Site Map

mike — Sat, 15 May 2010 05:16:27 +0000

Having 10,000 URLs on your site map does not guarantee that Google will index them all. In a short video that explains Google’s thinking the advice is that if you want to have more pages indexed you need to become more of an authority. Ultimately what this means is that your site needs to have more links to it. Google also measures the amount of traffic coming to your site and likes to see gradual increases over time, but the real way to increase your web ranking is to have links coming in from a variety of sources which generates an aura of authority.

SEO Central shares the latest updates in the SEO community.

What Does Google Think of Pop Unders?

mike — Mon, 10 May 2010 02:10:53 +0000

If you have ever used pop unders then you have probably benefited from longer time on page statistics and also pages viewed per visit. But what happens if you remove the pop under ad from your site? Does Google rank your site higher? Google’s answer to this question is relatively simple. The answer is no! If you are experiencing differences in terms of usability statistics then it is probably more to do with the user experience than anything else. Google does not penalise our site one way or another for using pop unders.

SEO Central shares the latest updates in the SEO community.

Is Unique Content Offset by Generic Descriptions?

mike — Mon, 10 May 2010 02:00:50 +0000

Owners of retail sites are sometimes concerned about including a generic descriptions on their site for the benefit of their readers because they fear the significance of their unique content will be reduced. This very question was put to the Google Webmaster Helpline and the response in this YouTube video is extremely helpful. The advice is simple, use descriptions of products that are going to help your readers in making a decision by providing unique content to do so. Including the generic product descriptions that are found on hundreds or thousands of other sites is not useful and will dilute the ranking of your site in Google’s eyes.

SEO Central shares the latest updates in the SEO community.

Semantic Research – The Future

mike — Mon, 10 May 2010 01:52:58 +0000

This YouTube video examines the question ” what is the future of semantic search“? Some people describe semantic search as a way in which website creators or publishers specify relationships between words and concepts. Whilst the basis of this was full of promise, in reality it turns out that the framework is really rather brittle. Instead it may be more accurately described as a set of statistical data about the relevance of language and concepts which Google learns by comparing, for example, different language translations about similar information.
This video points to the probability that the Google algorithm will ultimately determine what the user ‘intends’ to ask rather than simply look at different ways of expressing it. It’s this interpretation that makes the video interesting.

SEO Central shares the latest updates in the SEO community.

Do These Keyword Research Tools Really Work?

mike — Mon, 10 May 2010 01:34:16 +0000

Keyword research is the basis of success to any blog or site. Free keyword suggestion tools may be good enough to get us started, but generally they just aren’t good enough. This article outlines five advanced keyword research tools that are well worth checking out. You will learn which tools are useful for both SEO and PPC keyword research and analysis, and also which data is helpful in determining how you measure up to competitors for your top keywords. The comments which follow this blog will also give you some interesting feedback about other tools and experiences that uses have experienced through their use.

SEO Central shares the latest updates in the SEO community.

Does Linkbait Really Work?

mike — Mon, 10 May 2010 01:28:21 +0000

If you have ever wondered about the value of linkbait, this article will be of great interest to you. As we all know the only object of link bait is to attract links and if it fails to do so, it fails its SEO objective. This article researches the data of some major link bait articles and quantifies the total amount of external links that have been naturally acquired by them. 15 top articles from blogs and sites such as Mashable, ProBlogger and SEOmoz are included in the mix and the results may surprise you.
You can learn to use the same tools yourself to look at other link bait articles you find and this may give you some insight into the types of articles that work.

SEO Central shares the latest updates in the SEO community.

How To Improve Your Site’s URL Structure

mike — Fri, 07 May 2010 07:45:25 +0000

There are always lots of little things to be done when it comes to tweaking your site so that it ranks better. One of the more ignored aspects of this process is improving your sites URL structure. This helpful article lists four essential elements you should cover and provides a comprehensive overview of the importance of each step, analysing the benefits and making suggestions for improvements. It also includes two short helpful videos that emphasise these points for added impact. The article prompts a lively discussion, and in the comments that follow you will find more helpful information from various contributors.

SEO Central shares the latest updates in the SEO community.

How To Become a Trusted Source

mike — Fri, 07 May 2010 07:39:50 +0000

Every Webmaster knows the benefit of their site becoming a trusted source. It means guaranteed regular traffic as well as status. Building trust takes a lot of effort and many Webmasters expend a lot of energy in practices that take them nowhere. This article aims to help by providing 13 tips on how to position yourself as a trusted resource. Covering such things as the importance of article marketing, how blogs have become the main source of news and information for many people, the value of guest posts on other blogs and submitting articles to industry publications, are just a few of the points covered. In what amounts to a complete summary of every popular marketing technique that works, this article is certainly worth your attention.

SEO Central shares the latest updates in the SEO community.

Get The Inside News on Alexa

mike — Fri, 07 May 2010 07:31:10 +0000

Alexa has long been held in high esteem by many Webmasters seeking free information on competitive research. Its reputation rises and falls from year to year so this report is a timely assessment of the current status. Alexa continues to provide valuable tools that Webmasters can use to estimate traffic, although there is a large margin for error. This article analyses the differences between Alexa and Google website trends as well as Quantcast and compete.com. The article contains a comprehensive study of traffic sources provided by all of these sites and provide useful insider tips on what is reliable and what is not.

SEO Central shares the latest updates in the SEO community.