How to Run a Successful Blog Competition

May 04

Competitions have always been a favourite way of bloggers looking to build a list.  The author of this post has conducted over 50 competitions over the years and is acknowledged as an expert.  In this article, Darren Rowse gives you a step-by-step account of how to create a successful competition including things like how to find sponsors, how come up with winning ideas for competitions, how to write posts announcing competitions, moderating the competition and choosing winners.  The success he has enjoyed with this approach can be applied to any business site and is well worth reading.

Creating a Product For Your Blog

May 04

Creating a product to sell on your blog can be a daunting prospect when you consider all the elements that have to fall into place for it to be a success.  This article steps back from the big picture and provides you with an alternative method of product creation by studying the individual steps that are required.  By breaking down the major task into a series of subtasks, the author guides you through a simple step-by-step method which you can use to finally create the product you are aiming for. The author takes a very general approach that can be applied to almost any business, so this article will assist any Webmaster in getting a new project off the ground.

How To Buy And Use Old Websites

May 03

Buying an old website that has high page rank or a lot of back links is often seen as a shortcut to online marketing success.  But there are many things to be considered before you embark on this path and this article highlights the many different aspects of purchasing older websites you should consider.  The article examines the best SEO strategy to adopt as you attempt to use the site for monetisation purposes, and is an excellent guide to read before purchasing any existing domain. It covers things like using existing content, adding new content, redirecting your old domains and establishing the real purpose behind your strategy.  The information contained in this article may help you to avoid purchasing a high page rank site only to find it with a PR0 a few short weeks later.

Directories..Do They Still Work?

May 03

Directories have long been a favourite of Webmasters looking to get valuable links for their websites.  Recently, question marks have been raised about their continuing effectiveness and this article analyses their value in some detail.  The conclusion drawn is that there is value in getting your website listed in some directories, but not all.  The trick is finding out which ones matter the most.  Apart from the four large directories, things are a little unclear, and this article will provide you with more a in-depth examination to help you make up your own mind as to which directories you should be targeting.

How to Use YouTube To Promote Your Business

May 03

You are probably aware that video is one of the most powerful tools your business can use online.  It doesn’t matter what size your business is, this free to use tool can be a great boon not just to your brand, but also to generate sales.  This article contains 10 tips on how to use YouTube properly and get the most out of it.  You will learn how to customise your channel, add subtitles, engage with the YouTube community to name just a few. You will also find helpful instructional videos and information on how to promote your YouTube videos elsewhere.

How to Rid Your Site of Malware

Apr 30

Google has several Malware diagnostic tools in their Webmaster Tools area, but the tool has been recently updated to include many more features.  If your site has a Malware problem, Google may show a warning message in the search results indicating that the site is potentially harmful.  This is a sure signal to Webmasters to remove dangerous content immediately and, if necessary, fix any vulnerabilities on the server.  This article goes into great detail outlining how to use the tools, providing a step-by-step approach and plenty of examples.

How To Clean Up a Compromised Site

Apr 30

Google has released some interesting tips on how to clean up a compromised website.  Websites can be compromised through a variety of factors including malicious code and conflicting information about site ownership.  If you are not on top of your game, your site can be de-indexed when this occurs, so it is important to use Google Analytics to keep on top of things.  In this article Google gives you a detailed explanation of the steps needed to put your site back in order.  It is a timely reminder to all of us to be constantly reviewing and fixing problems before they become catastrophic.

Google Algorithm Cracked?

Apr 30

One of the great SEO Masters over the last decade and a half, Ted Ulle, has finally been caught on video discussing search patents.  The video is titled ‘ Cracking the Google Algorithm’, and you will find interesting information about significant algorithm changes that have occurred over the last five years such as Google’s war on paid links and phrase-based indexing, to mention two of many.The most exciting part of the video is where he discusses the top five changes in the next five years.  It provides an excellent opportunity for experienced Webmasters and newcomers alike to keep ahead of possible changes.

20 Tips That Make Your Website Even Better!

Apr 29

If you don’t want to read this post about how to make your website better, you can simply watch the videos and get the same information.  In any case, this is an easy to read blog that goes into great detail by giving you 20 itemised tips of things that you can do to vastly improve your website.  It covers such aspects as improving site design, researching keywords, reducing bounce rate, improving site usability and organising your information better.  There is plenty of detailed information here with links to other pages which contain more juicy titbits.

Is There Any Money in Trading Domain Names?

Apr 29

Internet marketers who buy and sell Domain names,or domainers as they are known, have established legendary profits over the last 10 years.  But what is the real truth behind this market strategy?  This article is written by a seasoned domainer who is only too happy to spill the beans on the ins and outs, and ups and downs of buying and selling domains. He points out that domainers no longer just rely upon the value of the domain name itself, rather they are trying to build value into existing websites to capitalise on the attractive names.  He comes up with an eight-point summary that can guide you into this realm of marketing and gives you a warts and all appraisal.