Site Speed Affects Rankings – It’s Official!

Apr 27

It has been suspected for some time that the time it takes for your site to load affects your site ranking. Well, it is now official, Google that it will include a new element to its algorithm making site speed an important element of page rank. Whilst content is still the primary determining factor, Google points out that users have a better browsing experience when pages are readily accessible and fast to load, a fact which is backed up by their own internal research. In this post, Google explains its reasoning and points to a number of free tools you can use to make your site satisfy this latest change.