Where Does Online Influence Come From?
When you think about it, social media is really just another avenue for word of mouth marketing (WOMM). The problem is, when you look at the social media data it is difficult to know where the greatest impact is coming from. This report outlines some new analysis figures from Forrester indicating that just 16% of online Americans are responsible for 80% of the brand impressions. So, who is the big winner? You will have to read this article to find out for yourself! As the article points out, knowing who these influencers are is of vital importance to any online business, but the real question is how do you find them? You will find some further answers to this question too, so it is worthwhile making the effort to visit the site now.
Do You Like The Facebook Button?
Facebook has introduced a new way you can tell your friends about things that you like. Naturally, it’s called a ‘like’ button and you will be able to use it to share content you find valuable. This article analyses a Wall Street Journal report that questions whether this move will be a winner or a loser. The idea behind the move is that websites that drive traffic back to Facebook will receive return traffic. The problem is that the button will transmit data about user activity and this will in turn be used by Facebook to assist advertisers to target new prospects. Read it and make up your own mind as to whether Facebook is willing to sell privacy for profit.
The Best Social Media Monitoring Tools
There are many reasons Webmasters should be tracking social media. For starters you need to be aware of how your reputation is being managed, as well as measuring the success of your various campaigns. Add to that the capacity to spy on your competitors, track industry news and improve your press or blogger relations and you have some very good reasons to stay in touch. This article links to a video presentation where these reasons are discussed, but more importantly, point you towards five valuable tools you can use. Some common tools like Google Alerts and Blogger are mentioned, but the others are not quite so well known so this post is well worth your time.
Twitter Introduces Promoted Tweets
Twitter’s popularity has continued to rise over the past few years, so it is no surprise that they have finally turned their attention to monetisation. In a recent announcement, Twitter has enthusiastically unveiled a service called Promoted Tweets, which appears to have some similarities to Google’s AdSense. At this early stage Twitter hopes to learn from its experience and develop the product over time, gradually increasing exposure to a broader range of advertisers. If you want to contribute to this product’s development, you should go to the website and share your comments. It would also appear to be a good idea to stay in touch with this ongoing development, as opportunities may eventually open to the broader business community.
Press Releases Go Social
In this article from Website Magazine, evidence is emerging that an increasing number of journalists are turning to social media for their stories. PRWeek and PR Newswire have sourced nearly 34% of their stories from social media networks in the recent past compared to 24% just a year ago. But, there is probably nothing new in this because journalists have always relied on personal sources, and social networks are now filling the bill just as they used to in the old days. This article provides an insight into the methods that journalists are using, and might give you some insight as an Internet marketer.
The Newest Social Media Company – Google!
We have all observed the rapid rise of social media marketing over the last two years. Twitter has demonstrated phenomenal growth since 2009 and Facebook has over 400 million regular users, not to mention a staggering number of videos uploaded to YouTube every day. And now Google has joined up in an attempt to become dominant in this market. This article examines the strategies that Google is using to establish itself and presents details of the five elements of its attempt to move into the social market. As an Internet marketer this information is of vital importance as you attempt to stay up to speed with SEO requirements in social media marketing.
Keep On Top Of Your Facebook Fan Page
It’s great to watch your fan list growing on Facebook, but how do you analyze your visitors’ data so you can track your effectiveness? One way is to install a free Google Analytics tool that will allow you to measure such things as visitor statistics, traffic sources, visitors countries, and keyword searches. Unfortunately, this tool can be a little tricky to install properly, and that’s where this helpful article comes in. Mariam John has included detailed steps that you can follow quite easily to make sure the tool is properly installed and measuring exactly what you need.
Billion Dollar Battle Looms
As Google and Facebook square off for the fight of the decade as to who will be your default social profile, it is time to take a look at the stakes. This recent post from Mashable takes the issues one by one, and looks at the enormous revenue stream which is the real prize. Google Friend Connect, Google Buzz and Google Wave are the most recently introduced implements of attack from Google, whilst Facebook has relied on Facebook Connect to augment its own fight. As far as Internet marketers are concerned, the battle is an intriguing one with social e-commerce set to begin in 2011. This article goes on to describe in great detail the things which will shape the nature of Internet marketing during the next 18 months.
How To Make Your Site More Interactive
We all spend a lot of time creating content that will engage our readers, but are we spending as much time ensuring that our site is as interactive with our readers as possible? With the emphasis on social media dominating most Internet marketers thinking, maybe we could use some tips on how to make it easier for our visitors to navigate our sites and enjoy the experienced while they are there. In this article you will find five simple social design tips so that you can interact better with your audience. Whilst content will always remain of primary importance, these design concepts are worth a closer look.
Which Ads Work On Social Media Sites?
Have you ever wondered which ad format is best on social media? Psychster, a well-known research firm has just issued a report after conducting exhaustive studies during 2009. Using 700 Facebook users and 500 users of a well known recipe site, the participants were asked to describe how they interacted with various advertisement types, and how they rated the brand names associated with each ad. The report details the reactions to 7 different advertisement styles and it provides some interesting insights into the most successful ad formats. You also get some interesting information in the comments which follow this post.
