What Makes A Top Converting Website?

Mar 31

In this down-to-earth and straightforward article, Bruce Clay looks at the reasons why, in his words, some websites absolutely suck, whilst others convert their readers like crazy! He points out why businesses are different on the Web and that hoping for a 2 or 3% conversion rate is simply not acceptable. He says that website should look for a 10% conversion rate at the very least, and then follows this up with a list of 21 tips and tricks that the top websites used to convert their customers. He points to things like the need for persuasive and relevant offers and making a strong first impression. The other 19 tips are well worth a read.