Where Does Online Influence Come From?

When you think about it, social media is really just another avenue for word of mouth marketing (WOMM). The problem is, when you look at the social media data it is difficult to know where the greatest impact is coming from. This report outlines some new analysis figures from Forrester indicating that just 16% of online Americans are responsible for 80% of the brand impressions. So, who is the big winner? You will have to read this article to find out for yourself! As the article points out, knowing who these influencers are is of vital importance to any online business, but the real question is how do you find them? You will find some further answers to this question too, so it is worthwhile making the effort to visit the site now.

RECENT POSTS

Be More Optimistic. Here’s Why

How you interpret your so-called reality determines how you react to it. And those reactions are what actually matter. Here’s why. Humans can’t discern ‘reality,’ only their senses channeled through their minds which gives those things meanings. So, our experience of reality is actually an experience of our interpretation of

Lead Generation Focus Is Trained on Digital for Marketers

The internet has provided markets with an opportunity to develop leads early in a consumer’s purchase process. And marketers are looking to measure the success of their efforts. A survey carried out by research company Marketing Sherpa in January 2012 found that 52% of markets said their top lead gen

SEO Tools Worth Buying

Whilst there are many SEO tools out there, most Webmasters acknowledge that to get the really powerful tools you need you are going to have to pay for them. But which ones are best for your needs? This is the question that is answered in this blog post which recommends the

Search is on for Facebook’s next big thing

The co-founder of the business that became Google Maps now leads a team of engineers at Facebook. Their mission is to improve search, and to achieve this by leveraging Facebook’s huge reserves of data from its 800 million active users. Danish-born Lars Rasmussen has to keep the content confidential, but

Is Search the Future of Display?

Integrating banners with social, search and email is critical to success. A 2012 survey of companies worldwide found that three out of the top four trends most significant to the future of display advertising were related to integration. At the top of the list was increased integration with social media,

Visa: Mobile payments will be mainstream in 2/3 years

The technology that allows customers to tap their smartphone to pay rather than using cash or cards is taking a while to get off the ground. There are two problems to overcome: hardware and customer awareness. In terms of hardware, it depends on retailers being willing to upgrade their point-of-sale