Why You Should Target First Time Visitors

Mar 22

Although it has long been thought that business blogs have loyal audiences that follows their every move, the latest research shows that this is anything but the case. It has now been demonstrated that up to 80% of business blog traffic is made up of first-time visitors. So, marketers need to take advantage of this by publishing information which will appeal to them and not limit their content to the more savvy visitor who makes up a paltry 20% of the traffic. The article also points out that a high percentage of visitors come from organic searches, around 41% in fact, so the value of keyword optimised content is even more important.