Archive | January, 2019

Amazon Offers? Cool. Facebook? No Thanks.

Amazon Offers? Cool. Facebook? No Thanks. Consumers are twice as comfortable receiving targeted offers from Amazon as they are from Facebook, new research shows. The study by Harris Interactive surveyed customers who already knew of the use of ad targeting data. It found that 66% of those consumers said it was acceptable for their purchase […]

A Refresher Course of SEO Tips

If you have been reading a lot about SEO recently you may be starting to get a little jaded or just suffering from information overload.  Many SEO experts have different ways of expressing the same idea and this can lead to confusion in the mind of new website owners who are attempting to structure their website with […]

Is Duplicate Content Being Re-Targeted?

Google, Microsoft, and Yahoo have just been granted patents for elements of their search engines two more closely examine page addresses and URLs on dynamic websites. You may have noticed extremely long URLs appearing in the address bar after you have clicked on a search link, the new patents will allow the search engines to eliminate sections […]

Digital Market Agencies – 5 reasons they work, 4 reasons you want one.

Business Corporate Management Planning Team Concept The range of social media channels is growing, which means that businesses need help. Here are 5 benefits of digital marketing agencies. 1. Prioritisation – Unlike most businesses, digital ad agencies have resources and approaches that can evaluate priorities of objectives and programs suited to a wide variety of client-types. 2. Specialisation – […]

How Microformats May Help Clickthrough Rates

Microformats are a relatively new phenomenon on appearing in search engine results pages. They are highlighted by a star rating which appears on the first line under the actual result, and may indicate a review, person or event connected to the search term. Google calls these ”rich snippets”.

Facebook and Yahoo forge a deal

A partnership deal finally made between Facebook and Yahoo ends months of legal wrangling between the two companies. The internet advertising and licensing agreement will see cross licensing of patents and collaborative advertising during the Olympics, the annual Super Bowl and other major media events.

How To Get Top Google Rankings

Getting your website to rank at the top of Google for the right keyword phrase can help your business grow faster than you ever imagined. And while the Google Algorithm has more than 200 different factors that control rankings, the following factors are what we know to work for improving SEO rankings.1) On-Page SEO Ranking […]

SEO Central