Archive | Business

Reinventing the Billboard

Michagan Avenue in Chicago now has a intelligent display that will ask you if you want breakfast and then send relevant deals to your phone. Displays in Miami and New York are to follow. The Chicago displays, developed by Elevate Digital, have been active since December, in streets and venues. Video and movie trailers can […]

Emergency ad summit for Facebook

An unpublicized emergency summit has been held by Facebook in New york, after confusion about policies for advertising. The meeting was called after many ad agencies were found to be pitching campaign ideas beyond the guidelines. Among others, Crispin Porter + Bogusky attended the summit, which was aimed a resolving numerous issues. One problem identified […]

Twitter lets advertisers geotarget promoted tweets

An advertising tool to allow companies to target tweets at specific users has been announced by Twitter. It tweets users based on their geographic location, or according to whether they access the service via phone or computer. This means brands can identify particular users and send them the ads they can benefit from, avoiding messages […]

‘Minority Report’ software now reality

The big screen, hand-gesture software depicted in the film ‘Minority Report’ is now becoming a reality. Scientist John Underkoffler has developed the interface to enable users to sift through masses of data.The system is intented to help facilitate workflow between multiple users. Kwin Kramer, chief executive of Oblong who developed the system observes that a […]

Apple, Google, Amazon, Facebook: battle for dominance

In the battle between the big four players in digital experience, it’s devices and platforms that create the heaviest competition. At least one of Apple, Google, Amazon and Facebook always play at least a prominent, or even a defining role in shaping the various features of the digital landscape. This competition has driven each of […]

Facebook changing marketing metrics

Facebook has promoted its major selling point as being its ability to grow revenue. Now it is changing how marketers can measure effectiveness. Metrics such as Likes and clicks are becoming outdated. Now time spent on site and ad engagement metrics are seen as more significant.One of the biggest issues Facebook has is the limitations […]

Amazon Offers? Cool. Facebook? No Thanks.

Amazon Offers? Cool. Facebook? No Thanks. Consumers are twice as comfortable receiving targeted offers from Amazon as they are from Facebook, new research shows. The study by Harris Interactive surveyed customers who already knew of the use of ad targeting data. It found that 66% of those consumers said it was acceptable for their purchase […]

Digital Market Agencies – 5 reasons they work, 4 reasons you want one.

Business Corporate Management Planning Team Concept The range of social media channels is growing, which means that businesses need help. Here are 5 benefits of digital marketing agencies. 1. Prioritisation – Unlike most businesses, digital ad agencies have resources and approaches that can evaluate priorities of objectives and programs suited to a wide variety of client-types. 2. Specialisation – […]

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