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YouTube prompts towards real names

The online video service YouTube has long accepted pseudonyms and alteregos, but now it’s encouraging users to provide their real names and link to their Google Plus profile. The idea is for one Google-wide identity, something which new YouTube users are said to be in favour of. In future, users will be able to review […]

Emergency ad summit for Facebook

An unpublicized emergency summit has been held by Facebook in New york, after confusion about policies for advertising. The meeting was called after many ad agencies were found to be pitching campaign ideas beyond the guidelines. Among others, Crispin Porter + Bogusky attended the summit, which was aimed a resolving numerous issues. One problem identified […]

Twitter lets advertisers geotarget promoted tweets

An advertising tool to allow companies to target tweets at specific users has been announced by Twitter. It tweets users based on their geographic location, or according to whether they access the service via phone or computer. This means brands can identify particular users and send them the ads they can benefit from, avoiding messages […]

‘Minority Report’ software now reality

The big screen, hand-gesture software depicted in the film ‘Minority Report’ is now becoming a reality. Scientist John Underkoffler has developed the interface to enable users to sift through masses of data.The system is intented to help facilitate workflow between multiple users. Kwin Kramer, chief executive of Oblong who developed the system observes that a […]

Apple, Google, Amazon, Facebook: battle for dominance

In the battle between the big four players in digital experience, it’s devices and platforms that create the heaviest competition. At least one of Apple, Google, Amazon and Facebook always play at least a prominent, or even a defining role in shaping the various features of the digital landscape. This competition has driven each of […]

Is There Any Money in Trading Domain Names?

Internet marketers who buy and sell Domain names,or domainers as they are known, have established legendary profits over the last 10 years.  But what is the real truth behind this market strategy?  This article is written by a seasoned domainer who is only too happy to spill the beans on the ins and outs, and ups […]

Facebook changing marketing metrics

Facebook has promoted its major selling point as being its ability to grow revenue. Now it is changing how marketers can measure effectiveness. Metrics such as Likes and clicks are becoming outdated. Now time spent on site and ad engagement metrics are seen as more significant.One of the biggest issues Facebook has is the limitations […]

Amazon Offers? Cool. Facebook? No Thanks.

Amazon Offers? Cool. Facebook? No Thanks. Consumers are twice as comfortable receiving targeted offers from Amazon as they are from Facebook, new research shows. The study by Harris Interactive surveyed customers who already knew of the use of ad targeting data. It found that 66% of those consumers said it was acceptable for their purchase […]

Facebook and Yahoo forge a deal

A partnership deal finally made between Facebook and Yahoo ends months of legal wrangling between the two companies. The internet advertising and licensing agreement will see cross licensing of patents and collaborative advertising during the Olympics, the annual Super Bowl and other major media events.

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