Internet marketers who buy and sell Domain names,or domainers as they are known, have established legendary profits over the last 10 years. But what is the real truth behind this market strategy? This article is written by a seasoned domainer who is only too happy to spill the beans on the ins and outs, and ups and downs of buying and selling domains. He points out that domainers no longer just rely upon the value of the domain name itself, rather they are trying to build value into existing websites to capitalise on the attractive names. He comes up with an eight-point summary that can guide you into this realm of marketing and gives you a warts and all appraisal.