How you interpret your so-called reality determines how you react to it. And those reactions are what actually matter. Here’s why. Humans can’t discern ‘reality,’ only their senses channeled through their minds which gives those things meanings. So, our experience of reality is actually an experience of our interpretation of
The internet has provided markets with an opportunity to develop leads early in a consumer’s purchase process. And marketers are looking to measure the success of their efforts. A survey carried out by research company Marketing Sherpa in January 2012 found that 52% of markets said their top lead gen
Whilst there are many SEO tools out there, most Webmasters acknowledge that to get the really powerful tools you need you are going to have to pay for them. But which ones are best for your needs? This is the question that is answered in this blog post which recommends the
The co-founder of the business that became Google Maps now leads a team of engineers at Facebook. Their mission is to improve search, and to achieve this by leveraging Facebook’s huge reserves of data from its 800 million active users. Danish-born Lars Rasmussen has to keep the content confidential, but
Integrating banners with social, search and email is critical to success. A 2012 survey of companies worldwide found that three out of the top four trends most significant to the future of display advertising were related to integration. At the top of the list was increased integration with social media,
The technology that allows customers to tap their smartphone to pay rather than using cash or cards is taking a while to get off the ground. There are two problems to overcome: hardware and customer awareness. In terms of hardware, it depends on retailers being willing to upgrade their point-of-sale
Are PPC (pay-per-click) ads effective? It seems they are. For some types of keywords, PPC ads have higher click-through rates than organic search results, a recent study has found. WordStream’s research includes points such as sponsored results accounting for 64.6% of clicks for keywords that imply high commercial content. And
Having 10,000 URLs on your site map does not guarantee that Google will index them all. In a short video that explains Google’s thinking the advice is that if you want to have more pages indexed you need to become more of an authority. Ultimately what this means is that
Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. This may lead to Yahoo needing a new partner, such as Google. Yahoo chief financial officer, Tim Morse, said ‘Both companies continue to work hard
Most Internet marketers are aware of the impact that a Facebook page can have on sales conversions, but many still have a lot to learn when it comes to grabbing their fan’s attention. This article outlines 10 things you can do to turn your Facebook page into a dynamic and engaging
In the next two years, tablets will become the primary platform for mobile ad revenue, according to a report by The Yankee Group. It predicts that tablets will account for 53% of mobile revenue compared to 47% for handsets. The findings included the fact that 24% of tablet owners clicked
LinkedIn is going more social by upgrading its platform allowing a following feature that integrates with Twitter. But that’s not all. They are now adding sharing features by adding its ‘People You May Know’ feature to allow you to filter the list of people according to categories like companies and schools for
If you have ever used pop unders then you have probably benefited from longer time on page statistics and also pages viewed per visit. But what happens if you remove the pop under ad from your site? Does Google rank your site higher? Google’s answer to this question is relatively simple.
What’s the difference between a real online conversation and an advertorial? This is a question that has been asked by Six Apart and they think they have finally worked out the answer. This article outlines how So Sprint, the launch advertiser, is using bloggers to ask questions about advertisers interests, and
The online video service YouTube has long accepted pseudonyms and alteregos, but now it’s encouraging users to provide their real names and link to their Google Plus profile. The idea is for one Google-wide identity, something which new YouTube users are said to be in favour of. In future, users
Owners of retail sites are sometimes concerned about including a generic descriptions on their site for the benefit of their readers because they fear the significance of their unique content will be reduced. This very question was put to the Google Webmaster Helpline and the response in this YouTube video is
This YouTube video examines the question ” what is the future of semantic search“? Some people describe semantic search as a way in which website creators or publishers specify relationships between words and concepts. Whilst the basis of this was full of promise, in reality it turns out that the framework
Keyword research is the basis of success to any blog or site. Free keyword suggestion tools may be good enough to get us started, but generally they just aren’t good enough. This article outlines five advanced keyword research tools that are well worth checking out. You will learn which tools are useful
Michigan Avenue in Chicago now has an intelligent display that will ask you if you want breakfast and then send relevant deals to your phone. Displays in Miami and New York are to follow. The Chicago displays, developed by Elevate Digital, have been active since December, in streets and venues.
If you have ever wondered about the value of linkbait, this article will be of great interest to you. As we all know the only object of link bait is to attract links and if it fails to do so, it fails its SEO objective. This article researches the data
An unpublicized emergency summit has been held by Facebook in New york, after confusion about policies for advertising. The meeting was called after many ad agencies were found to be pitching campaign ideas beyond the guidelines. Among others, Crispin Porter + Bogusky attended the summit, which was aimed a resolving
Google has several Malware diagnostic tools in their Webmaster Tools area, but the tool has been recently updated to include many more features. If your site has a Malware problem, Google may show a warning message in the search results indicating that the site is potentially harmful. This is a sure signal
Google has released some interesting tips on how to clean up a compromised website. Websites can be compromised through a variety of factors including malicious code and conflicting information about site ownership. If you are not on top of your game, your site can be de-indexed when this occurs, so it
An advertising tool to allow companies to target tweets at specific users has been announced by Twitter. It tweets users based on their geographic location, or according to whether they access the service via phone or computer. This means brands can identify particular users and send them the ads they
One of the great SEO Masters over the last decade and a half, Ted Ulle, has finally been caught on video discussing search patents. The video is titled ‘Cracking the Google Algorithm’, and you will find interesting information about significant algorithm changes that have occurred over the last five years such
When you think about it, social media is really just another avenue for word of mouth marketing (WOMM). The problem is, when you look at the social media data it is difficult to know where the greatest impact is coming from. This report outlines some new analysis figures from Forrester
The big screen, hand-gesture software depicted in the film ‘Minority Report’ is now becoming a reality. Scientist John Underkoffler has developed the interface to enable users to sift through masses of data. The system is intended to help facilitate workflow between multiple users. Kwin Kramer, chief executive of Oblong who
If you don’t want to read this post about how to make your website better, you can simply watch the videos and get the same information. In any case, this is an easy to read blog that goes into great detail by giving you 20 itemised tips of things that you
In the battle between the big four players in digital experience, it’s devices and platforms that create the heaviest competition. At least one of Apple, Google, Amazon and Facebook always play at least a prominent, or even a defining role in shaping the various features of the digital landscape. This
Internet marketers who buy and sell Domain names, or domainers as they are known, have established legendary profits over the last 10 years. But what is the real truth behind this market strategy? This article is written by a seasoned domainer who is only too happy to spill the beans on
The most Internet marketers spend their time building links, day in, day out. Anyone who is serious about good SEO does the same. But is there a better way? This article points out that there are no guarantees when you spend so much time building links, in fact most of your
Facebook has promoted its major selling point as being its ability to grow revenue. Now it is changing how marketers can measure effectiveness. Metrics such as Likes and clicks are becoming outdated. Now time spent on site and ad engagement metrics are seen as more significant. One of the biggest
Consumers are twice as comfortable receiving targeted offers from Amazon as they are from Facebook, new research shows. The study by Harris Interactive surveyed customers who already knew of the use of ad targeting data. It found that 66% of those consumers said it was acceptable for their purchase history
If you have been reading a lot about SEO recently you may be starting to get a little jaded or just suffering from information overload. Many SEO experts have different ways of expressing the same idea and this can lead to confusion in the mind of new website owners who are attempting
Two new Google SERPs are being tested: the way Google shopping search results are displayed and tabbed mega sitelinks. In Google shopping, rather than the usual expected list of search results, a different form of display is being tested. The right sidebar has been seen used for a variety of
Google, Microsoft, and Yahoo have just been granted patents for elements of their search engines two more closely examine page addresses and URLs on dynamic websites. You may have noticed extremely long URLs appearing in the address bar after you have clicked on a search link, the new patents will allow the
The range of social media channels is growing, which means that businesses need help. Here are 5 benefits of digital marketing agencies. 1. Prioritisation – Unlike most businesses, digital ad agencies have resources and approaches that can evaluate priorities of objectives and programs suited to a wide variety of client-types. 2. Specialisation – In
Microformats are a relatively new phenomenon on appearing in search engine results pages. They are highlighted by a star rating which appears on the first line under the actual result, and may indicate a review, person or event connected to the search term. Google calls these ”rich snippets”.
A partnership deal finally made between Facebook and Yahoo ends months of legal wrangling between the two companies.
The internet advertising and licensing agreement will see cross licensing of patents and collaborative advertising during the Olympics, the annual Super Bowl and other major media events.
Other on-page SEO factors are ensuring you use your keywords in headings, in domain names, in the URL, and using Image Alt Tags, Meta Description Tags and considering site age. 2) Off-Page SEO Ranking Factors (optimisations – mainly link building- you make on OTHER websites to assist your rankings): 3)