When you think about it, social media is really just another avenue for word of mouth marketing (WOMM).  The problem is, when you look at the social media data it is difficult to know where the greatest impact is coming from.  This report outlines some new analysis figures from Forrester indicating that just 16% of online Americans are responsible for 80% of the brand impressions.  So, who is the big winner?  You will have to read this article to find out for yourself!  As the article points out, knowing who these influencers are is of vital importance to any online business, but the real question is how do you find them?  You will find some further answers to this question too, so it is worthwhile making the effort to visit the site now.