Be More Optimistic. Here’s Why

July 26, 2012

How you interpret your so-called reality determines how you react to it. And those reactions are what actually matter. Here’s why. Humans can’t discern ‘reality,’ only their senses channeled through their minds which gives those things meanings. So our experience of reality is actually an experience of our interpretation of reality. The world around us […]

Read more →

Lead Gen Focus Is Trained On Digital For Marketers

July 26, 2012

The internet has provided markets with an opportunity to develop leads early in a consumer’s purchase process. And marketers are looking to measure the success of their efforts. A survey carried out by research company MarketingSherpa in January 2012 found that 52% of markets said their top lead gen strategy for the next year was […]

Read more →

Search is on for Facebook’s next big thing

July 26, 2012

The co-founder of the business that became Google Maps now leads a team of engineers at Facebook. Their mission is to improve search, and to achieve this by leveraging Facebook’s huge reserves of data from its 800 million active users. Danish-born Lars Rasmussen has to keep the content confidential, but he says it isn’t a […]

Read more →

Is Search the Future of Display?

July 26, 2012

Integrating banners with social, search and email is critical to success. A 2012 survey of companies worldwide found that three out of the top four trends most significant to the future of display advertising were related to integration. At the top of the list was increased integration with social media, and next was integration with […]

Read more →

Visa: Mobile payments will be mainstream in 2/3 years

July 26, 2012

The technology that allows customers to tap their smartphone to pay rather than using cash or cards is taking a while to get off the ground. There are two problems to overcome: hardware and customer awareness. In terms of hardware, it depends on retailers being willing to upgrade their point-of-sale terminals. Customer awareness include instilling […]

Read more →

Paid vs organic search

July 25, 2012

Are PPC (pay-per-click) ads effective? It seems they are. For some types of keywords, PPC ads have higher click-through rates than organic search results, a recent study has found. WordStream’s research includes points such as sponsored results accounting for 64.6% of clicks for keywords that imply high commercial content. And total click-through rates for Google […]

Read more →

Possibility of a Yahoo-Google Deal

July 25, 2012

Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. This may lead to Yahoo needing a new partner, such as Google. Yahoo chief financial officer, Tim Morse, said ‘Both companies continue to work hard to materially improve the performance, […]

Read more →

2014: Tablets to lead mobile advertising

July 25, 2012

In the next two years, tablets will become the primary platform for mobile ad revenue, according to a report by The Yankee Group. It predicts that tablets will account for 53% of mobile revenue compared to 47% for handsets. The findings included the fact that 24% of tablet owners clicked on ads while using apps […]

Read more →

YouTube prompts towards real names

July 25, 2012

The online video service YouTube has long accepted pseudonyms and alteregos, but now it’s encouraging users to provide their real names and link to their Google Plus profile. The idea is for one Google-wide identity, something which new YouTube users are said to be in favour of. In future, users will be able to review […]

Read more →

Reinventing the Billboard

July 24, 2012

Michagan Avenue in Chicago now has a intelligent display that will ask you if you want breakfast and then send relevant deals to your phone. Displays in Miami and New York are to follow. The Chicago displays, developed by Elevate Digital, have been active since December, in streets and venues. Video and movie trailers can […]

Read more →