Building Backlinks That Google Loves.
We all know that backlinks are probably the most crucial element in modern SEO strategies. Without downplaying the importance of on page optimisation, this article concentrates on strategies you can implement to build links to your site, otherwise known as the off site side of things. The article emphasises the need to provide information that people will want to read, and not to get hung up on trying to only please the search engines. The author reminds us of the old adage that ’search engines follow people’, and goes on to provide 15 well thought out link building strategies.
Is Your Site Architecture Collapsing?
The structure of your site must be aimed at helping the search engines find all the relevant content as easily and as quickly as possible. When we talk about your site architecture we are talking about how well your site manages the search engines visits. The deeper you delve into your site the higher the risk of losing your readers attention. So it stands to reason that if you minimise the number of steps it takes to get to each piece of relevant content the better. This article outlines the simple principles involved in flattening your site architecture to increase page rank and maximise the benefits of internal linking.
How To Leverage Your Existing SEO Visibility
SEO might be getting harder and harder but there are still plenty of things you can do to increase your visibility online. This article outlines some simple steps that will maximise your SEO efforts looking at things like new ways to tweak your meta descriptions, using pay per click strategies on your own branded keywords and managing your site links more effectively. Add some rich snippets and tweak your Tweets, and you could be well on your way to increased visitor levels. This is not meant to replace all of your traditional SEO methods, but it will provide a handy boost to your efforts.
Linkbuilding: Everything Old is New Again
it is so easy to get caught up in trying to find the latest and greatest way to build hundreds of lucrative back links to your site. But sometimes the good old-fashioned methods are still the best. This article describes an excellent passive method of link building that has become largely ignored in favour of ‘new and exciting methods’. What if you could get a positive return to your investment by using this easy to implement strategy simply by taking advantage of loyalty campaigns and incentivised linking, would you be interested? Before you stop reading and ignore this as just another old-fashioned technique, there is a twist at the end.
Is Your Lontail Keyword List Long Enough?
Wordtracker has long been regarded as the last word on keyword research. All SEO experts have long held the belief that targeting long tail keywords is the secret to paying traffic. But just how long does your longtail keyword list really need to be? The latest evidence in this article indicates that the majority of your site’s traffic will come from the lower end of the list. indications are that the top 10 single word keywords in your list may account for only a very small proportion searched engine traffic. The article highlights a little known fact that longtail keywords can provide the source for most of your site’s traffic. It could well be that a single 2000 word article could bring you traffic that you had only previously dreamed of.
Where Do Online Shoppers Start Looking?
The complete online shopper intelligence survey is out. We now know that 94% of online shoppers perform some sort of research before they start shopping online. The interesting thing is that specific industries can be targeted by specific mediums, and consumer behaviour can be further broken down into particular groups. only 12% of apparel shoppers the shop online as opposed to 45% of electronics shoppers. The article also highlights the usage of online chat when consumers are looking for assistance, so manufacturers and online sellers need to lift their game.
Facebook’s Advertising Push
It’s no secret that Facebook has had a dazzling rise to prominence. But how much has it spent and how much is an earning? Is the business model of viable one? this analysis of Facebook’s Performance Advertising revenue may raise some eyebrows. The evidence is finally trickling in about the success of social media’s promise to maximise the way marketers can stay in touch with their customers. But what about the future? Is there enough growth potential for all the hype to be finally realised? This report raises as many questions as it answers, and give some pointers as to what we can expect in future.
Google’s Surprise End of Year Report
In a bold move which competes with Pres Obama’s State of the Union, Google has published it’s official State of the Index outlining exactly what it has done for users, developers and Webmasters alike during 2009. In a 26 minute video, you will hear Matt Cutts cover such things as Google Chrome, Android and Wave and touch on such things as Google Social Search and the integration with Twitter and FriendFeed. Music One Box also receives an honorable mention. another thing he mentions with pride is Google’s Wonder Wheel and its impact on keyword research. All in all, a summary of the things which Google has done for Webmasters and Web developers during 2009.
Google Local – Can You Rank Higher?
If you are looking to obtain better rankings in Google Local you will find the six steps outlined in this article to be of premium value. Capitalizing on David Mihm’s excellent resource the article goes on to describe in detail a six step methodology which allows you to capitalize on tactics that have been largely ignored in mainstream SEO recommendations.it demonstrates how to get a business into many more listings consistently and effectively. Although the steps he outlines are quite obvious, you will realize that if you’re not taking advantage of this tactic you could be missing out.
SEO Business Models – An Expose
SEOBook has produced another excellent information piece,this time concentrating on the best SEO business models being practised today. The article is effectively an interview with Hugo Guzman, a top performer in the SEO industry, where he opens up his business model describing such elements as how he does SEO the “right way”, and what he sees as the best opportunities in terms of profit potential. he outlines the strategies he utilizes to help clients provide adequate resources for large and complex SEO assignments and the success metrics used to convince clients of the benefits of implementing complex SEO strategies.