How To Improve Your Site’s URL Structure
There are always lots of little things to be done when it comes to tweaking your site so that it ranks better. One of the more ignored aspects of this process is improving your sites URL structure. This helpful article lists four essential elements you should cover and provides a comprehensive overview of the importance of each step, analysing the benefits and making suggestions for improvements. It also includes two short helpful videos that emphasise these points for added impact. The article prompts a lively discussion, and in the comments that follow you will find more helpful information from various contributors.
How To Become a Trusted Source
Every Webmaster knows the benefit of their site becoming a trusted source. It means guaranteed regular traffic as well as status. Building trust takes a lot of effort and many Webmasters expend a lot of energy in practices that take them nowhere. This article aims to help by providing 13 tips on how to position yourself as a trusted resource. Covering such things as the importance of article marketing, how blogs have become the main source of news and information for many people, the value of guest posts on other blogs and submitting articles to industry publications, are just a few of the points covered. In what amounts to a complete summary of every popular marketing technique that works, this article is certainly worth your attention.
Get The Inside News on Alexa
Alexa has long been held in high esteem by many Webmasters seeking free information on competitive research. Its reputation rises and falls from year to year so this report is a timely assessment of the current status. Alexa continues to provide valuable tools that Webmasters can use to estimate traffic, although there is a large margin for error. This article analyses the differences between Alexa and Google website trends as well as Quantcast and compete.com. The article contains a comprehensive study of traffic sources provided by all of these sites and provide useful insider tips on what is reliable and what is not.
Respected SEO Master Reveals His Thoughts
One of the most respected experts in the SEO field over the last decade is Tedster, Administrator at WebmasterWorld. He began building websites in 1995 when the word SEO hadn’t been invented. Since then he has gone on to write some of the most influential and insightful analyses of SEO in general, and this post is a transcript of the most recent interview where he reveals some of his secrets. The article provides a detailed transcription and includes simple explanations of things like page ranking and the algorithmic issues that confront Webmasters every day.
Google Shares More Data
Whilst many Webmasters have been reluctant to register their sites with Google, the latest decision to share more data in their Webmaster tools might prove more enticing for some to start registering more sites. This article analyses of the latest aggregate data tool and points out that, whilst it is quite good in many respects, it is also a bit spongy. The difference appears to be in navigational searches as opposed to informational searches and the article goes on to explain the difficulties with relying on the data too much.
Nevertheless the author shares an excellent hack designed to help Webmasters collect search volume data and provide a better estimate of click through rates.
Are You Losing Anchor Text Links Without Knowing It?
Who would have thought you could lose an anchor text link simply by using a WordPress plug-in? It may be happening if you believe the analysis provided in this post. The author outlines the recent results obtained when parsing webpages during the development of a Firefox toolbar. The results are an eye opener for SEO experts as it appears that cloaking links to Google might actually remove anchor text links at the same time. The article lists five things that stop anchor text being passed and is a must read for any Webmaster using WordPress.
How To Analyse Your Backlinks
Whilst webmasters recognise the importance of back linking, one of the most difficult tasks is analysing the effectiveness of the back links you have created. This article outlines the best 5 backlink analysis tools that make the job a lot easier. The author points out that whilst there is no one complete tool that will give us the perfect analysis we are looking for, using a combination of tools that are freely available on the Web will take us a long way when we look at the combined results.
More Linkbuilding Strategies
All website creators are aware that link building from external sources is the key element to high page rank. Whilst there is general agreement about this, there is still confusion about the best strategies for building links. This article provides an in-depth coverage for all Webmasters to follow and outlines the nine most effective link building strategies that have a proven track record of success. It covers every successful strategy including internal links, SEO directories, link baiting and social media to name just a few. The article also outlines the pitfalls with each strategy so that the you can go into your link building campaign with your eyes wide open.
Is Caffeine Alive or Dead?
Google Caffeine has been the subject of major conjecture for many months now, it seems that many Webmasters are now convinced that Caffeine is now alive in the majority of Google’s data centres. But there is still plenty of argument in SEO circles with conflicting opinions still abounding. This article links to many other conversations that have been held about this subject, but it seems that most experts are still waiting for an official announcement from Google to confirm the swirling rumours.
Latest Linkedin Upgrade
Linkedin is capitalising on its business orientation by announcing a new upgrade which allows users to follow a company. This will allow users to capitalise on product launches, press releases, job postings and discounts to professional services etc. In a move that is sure to make the site even more popular, users do not have to worry about intruding on others because the focus of LinkedIn is purely business. This unique appeal is likely to create even more interest for business users. Internet marketers should also take note of the changes as there appears to be more opportunities emerging for more blatant marketing strategies.
