20 Tips That Make Your Website Even Better!
If you don’t want to read this post about how to make your website better, you can simply watch the videos and get the same information. In any case, this is an easy to read blog that goes into great detail by giving you 20 itemised tips of things that you can do to vastly improve your website. It covers such aspects as improving site design, researching keywords, reducing bounce rate, improving site usability and organising your information better. There is plenty of detailed information here with links to other pages which contain more juicy titbits.
Is There Any Money in Trading Domain Names?
Internet marketers who buy and sell Domain names,or domainers as they are known, have established legendary profits over the last 10 years. But what is the real truth behind this market strategy? This article is written by a seasoned domainer who is only too happy to spill the beans on the ins and outs, and ups and downs of buying and selling domains. He points out that domainers no longer just rely upon the value of the domain name itself, rather they are trying to build value into existing websites to capitalise on the attractive names. He comes up with an eight-point summary that can guide you into this realm of marketing and gives you a warts and all appraisal.
Enterprise SEO Hell!
How can you guarantee success in enterprise SEO programs? This article outlines the challenges and provides an excellent discussion encompassing every element and SEO point person has to deal with every day. The article concentrates on basic elements from goal setting and keyword research right through to usability and testing tactics, that were discussed at a recent conference in New York. The input from various keynote speakers is summarised in an easy to understand fashion, and, if you haven’t been able to get your head around it before, will provide you with a framework for future thinking.
More Blog Optimisation Tips
Many Internet marketers use blogs as their strategic weapon. Good SEO elements are often built into many free WordPress themes and there are many plug-ins available to optimise SEO even more. But the problem remains in writing great content and, equally importantly, writing relevant, catchy and SEO attractive headlines. This post concentrates on how to write headlines that will meet all your SEO requirements and at the same time convey your message. It is a well-written discussion on maintaining competitiveness in organic Search Engine Results Pages, and provides a good summary for newcomers as well is seasoned marketers.
Link Building – Is There A Better Way?
The most Internet marketers spend their time building links, day in, day out. Anyone who is serious about good SEO does the same. But, is there a better way? This article points out that there are no guarantees when you spend so much time building links, in fact most of your time could be wasted. The author points out an alternative method of building links, and that is by buying established websites. He goes on to describe methods of buying websites, what to look out for and where to buy them. it is packed with information and certainly worth considering.
How to Get Your Videos Indexed
This latest posting from Google is more about how you can help them to help you. The Webmaster Central Blog is calling on you to let Google know which videos you have on your website by maintaining a video sitemap. By following the information in this blog post you will be able to include the URLs for pages where your videos can be found, including the titles, keywords, thumbnail images, duration and other information which will assist your sites indexing. Once Google has indexed a video, it may appear in the Web search results in what is now called Video Onebox where the result will be easily recognisable by its thumbnail and description.
Google Comes to the Rescue With More Data
Google has announced that it will be providing more detailed data for individual search queries. The top search queries feature in Google’s Webmasters Tools is where you will be able to find the latest addition to the already expanded suite of tools. The information will include things like, a breakdown of the number of impressions and the amount of click through for each position. If your site ranks for more than 100 queries you will be able to view a larger sampling that returned your site in search results. The comments following this blog posting will also give you some insight into what other Webmasters are thinking.
The Best Social Media Monitoring Tools
There are many reasons Webmasters should be tracking social media. For starters you need to be aware of how your reputation is being managed, as well as measuring the success of your various campaigns. Add to that the capacity to spy on your competitors, track industry news and improve your press or blogger relations and you have some very good reasons to stay in touch. This article links to a video presentation where these reasons are discussed, but more importantly, point you towards five valuable tools you can use. Some common tools like Google Alerts and Blogger are mentioned, but the others are not quite so well known so this post is well worth your time.
Twitter Introduces Promoted Tweets
Twitter’s popularity has continued to rise over the past few years, so it is no surprise that they have finally turned their attention to monetisation. In a recent announcement, Twitter has enthusiastically unveiled a service called Promoted Tweets, which appears to have some similarities to Google’s AdSense. At this early stage Twitter hopes to learn from its experience and develop the product over time, gradually increasing exposure to a broader range of advertisers. If you want to contribute to this product’s development, you should go to the website and share your comments. It would also appear to be a good idea to stay in touch with this ongoing development, as opportunities may eventually open to the broader business community.
The Next SEO Challenge – Augmented Reality
No, it’s not the latest science fiction fad. Augmented reality is a challenge awaiting Webmasters who want to come to grips with locality based search engine rankings. In this article the author describes the latest Google transition to new technology.The author likens the situation to a person walking down the street and having information streamed into their glasses giving them information about businesses in the area. Strangely enough, Google has introduced this information in its streets overlays on Google maps, and it’s a challenge that Webmasters will have to rise to, or be left behind.
